Anchorage is the fixing of a meaning to an image.
Cropping is cutting and trimming photographs for publications.
Semiotics is analysing visual and moving images to make a cultural meaning.
Juxtaposition is putting thuings together to make a contrast.
mise-en-scene is the french word for 'what is happening in the scene'
Homage is when a film director pay tribute to another director by using the other directors influence.
Demographics is information about social status, class, gender and the age of the population.
Psychographics is how advertisers target audiences using the values and lifestyles program
Binary opposition is the principle of contrast between two mutually exclusive terms: on/off, up/down, left/right, an important concept of structuralism
Iconography is a lead to thriller/suspence to the narrative